Hey Reader, There are 4 major issues with writing for the web right now: 1: Your content must be extraordinarily unique with information-gain in order to rank on Google 2: If your content does rank thanks to information-gain, AI spun copycat websites will completely overwhelm it 3: Google has no idea who was the original and these new competitors will likely outrank you due to "fresh site" bias 4: Search results on Google show no reliability to showing mixed content results that may actually...
6 months ago • 4 min read
Hey Reader I've had some incredible responses to emails from the last couple of weeks. The kind that make you go WOAAAAMYGOD Google sucks. Several subscribers reached out with me to share their stories about what's happened with their sites. I think those are worth sharing to understand the impact of Google's power and influence. And help to really hammer home the point: easy Google traffic is gone. Before the Google destruction samples, I want to tell you about something my friend, Jamie...
6 months ago • 5 min read
Hey Reader Last week, I told you about how it's clear that Google essentially hates the small publisher these days. In my opinion, and that of many SEO experts, Google has made it very clear what lies ahead—a search engine focused on "real" businesses or their own priorities via ads, shopping, etc. On the one hand, Google has had it rough with dealing with the entire size of the internet tripling, quadrupling (or more?) in the last 1-2 years. Thanks to AI content. It can't handle sourcing,...
6 months ago • 2 min read
Hey Reader It’s been a while since you’ve heard from me. And what a time to make a comeback. Google has been burning the world down: Niche Site Lady @NicheSiteLady Fucksake. Two of my sites hit. One absolutely did not deserve it. Pretty obvious they've been rooting through my GSC looking for targets. ☹️ I thought that keeping your sites separate was only needed for black hats. Not so. My mistake. 6:9 PM • Mar 8, 2024 36 Retweets 328 Likes Read 98 replies A simultaneous core and spam update...
7 months ago • 3 min read
Hey Reader — it's Joe (Niche Campus) Happy Hallooweeeeeeeen 👻 I put out a tweet to humble brag about my recent Helpful Content Update recovery: Joe (Niche Campus) @NicheCampus I’m seeing post-HCU/core recovery ❤️🩹 Need some help with yours? Comment below and I’ll DM you. 5:46 PM • Oct 27, 2023 1 Retweets 45 Likes Read 66 replies A TON of people got in touch to ask for my help. In my last email, I already talked about what I think the HCU was trying to hit home with and those ideas form the...
11 months ago • 11 min read
Hey Reader — it's Joe (Niche Campus) Google's "helpful" content update (HCU) has worked its magic. We're now in the middle of a spam update and a core update, simultaneously. Most post-HCU impact has already been felt for bloggers and site owners. It was pretty harsh for a lot of us. There has been plenty of talk and opinions about what Google is actually considering from this latest update. Now that the dust has settled... I think it's a good time to tell you what I think are the three key...
12 months ago • 7 min read
Hey Reader — it's Joe (Niche Campus) I'm sure you've felt it. Or at least seen it. The Helpful Content Update has ripped apart the 'niche site' community. With all the craziness, I've seen people's whole income drop by half or worse, and some get so frustrated during the back-and-forth conversations that they've decided to leave the public niche community altogether. Yeah, I've felt the drops, too, but I'm kind of built to expect it these days. I've been reviewing other people's niche sites...
12 months ago • 4 min read
Hey Reader — it's Joe (Niche Campus) Happy Friday. How's this helpful content update treating you so far? It's feeling rocky road out there. Quora and Reddit have been dominating the SERPs for tons of queries and across many niches. But I think this is just the same volatility during the helpful updates I've seen before, although more intense. All we can do is wait it out and keep improving our content. So here's 3 (helpful) content tips for you this week. ~~~ 📩 Marketing Letter by Jacky Chou...
about 1 year ago • 3 min read
Hey Reader — it's Joe (Niche Campus) It's been a little while since you've heard from me. I'm working in the background on my WordPress plugin and my own sites. I want to try something different today, which is a new email format focusing on three simple tips about Content Quality. As I look at more and more sites of others I work with, I've noticed that many lack the skills for what quality content is or looks like. Most of the time, SEOs are just throwing out content to cover a keyword and...
about 1 year ago • 4 min read
